Summer in Tuscany: Rosso di Montepulciano, the Perfect Way to Welcome the Season

Long days that stretch well into the evening. Time spent by the sea for those who love summer’s timeless pleasures, on a mountain trail surrounded by nature, or simply enjoying the cool tranquility of the countryside. However you choose to experience it, summer always offers something special—especially for those who enjoy savoring it with a glass of wine in hand.

While white wines and sparkling wines tend to steal the spotlight during the warmer months, we also have a recommendation for red wine lovers. After all, the idea that red wine is too heavy for summer is a myth worth debunking. As with any wine, it all depends on the style. And here in the historic wine region of Montepulciano, we have the perfect answer: Rosso di Montepulciano.

Produced in the same renowned appellation that gives rise to Vino Nobile di Montepulciano, Rosso di Montepulciano is often considered its younger sibling. Yet this wine has a distinctive personality all its own, combining structure and character with remarkable freshness and drinkability.

In the glass, it immediately captures attention with its deep ruby-red color, a reflection of the youthful energy and vibrancy that define this wine from the moment the bottle is opened. On the nose, fresh and fragrant aromas reveal the varietal character of Prugnolo Gentile—the local clone of Sangiovese that forms the backbone of Rosso di Montepulciano. The bouquet is rich with bright notes of fresh strawberries, wild berries, and ripe cherries, accompanied by the unmistakable charm of a young Tuscan red.

On the palate, the wine delivers exactly what its aromas promise. Fresh, fruit-forward flavors are supported by soft, subtle tannins that enhance its lively character without overwhelming it. The result is a balanced, easy-drinking red that remains elegant and refreshing—making it an ideal choice for summer enjoyment.

Rosso di Montepulciano is wonderful when shared with friends, especially alongside a platter of traditional Tuscan cured meats. It also pairs beautifully with medium-aged cheeses such as Pecorino, another hallmark of the region. The wine’s vibrant fruit notes complement the savory depth and richness of the cheese, creating a pairing that is both simple and deeply satisfying.

To fully appreciate these qualities, we recommend chilling the wine briefly before serving. This allows it to reach its ideal serving temperature—around 63–66°F (17–19°C)—which, needless to say, is often quite different from the ambient temperature during the warmer months. In short, Rosso di Montepulciano is the perfect wine to welcome the summer season.

In short, Rosso di Montepulciano may just be the perfect wine to welcome the summer season.